How To Write An Award Press Release

When your company has been recognized by an awarding body, that is news that should be shared. Publicizing an achievement is part of celebrating it, but it’s also a great way to gain the notice of your brand and your company’s capabilities.


Writing an award-won press release is about more than just promoting and marketing. Anyone can say their company exhibits excellence and deserves business, but having this confirmed with an award means verifiable reputability.

The honor may be something your team has been striving for, or perhaps your company has gained recognition thanks to your standard policies and practices, but in either case, there is a story to tell.


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What Should An Award Winner Press Release Say?

Your marketplace is looking for a provider that’s doing something right. Sharing news of achievement sends this message. In general, an award-won press release will cover the details of the award, the body or organization bestowing it, the story of how it was earned, and what it says about your company’s efforts, mission, and/or core values.

Why Write A Press Release For An Award Winner?

  • Tells the story of how your company’s efforts, mission, and core values have been recognized
  • Enables your company to spotlight specific innovations, departments, and capabilities
  • Verifies your company’s reputability and builds your brand credibility

If the award is related to a specific department, capability, or innovation, the release can be a good opportunity to delve into those details. Key players or innovations can be spotlighted.

If the achievement is especially relevant to a specific industry or customer demographic, the release is a chance to make that connection, which can score serious points for brand recognition in that marketplace.

While it’s your company that earned the award, you don’t want to miss an opportunity to show why it’s relevant to your current and future customers. This is your audience, and any information you share should be catered to their view.

Focusing on them will prevent the release from becoming too self-congratulatory. Instead, all statements should be framed as noteworthy developments that interest your marketplace.

Creating An Award Recognition Press Release

The foundational details of a press release are your company name, website, and the page you wish to target. If, for example, the company has been awarded an outstanding product, the targeted page would be the landing page for that product.

If the honor recognizes an excellent service team or customer satisfaction, the targeted page might highlight your service capabilities or customer service policies.

The landing page URL and a simple statement inviting the reader to learn more are added after the first paragraph once the topic has been introduced.


The release should then cover the specifics of the award, including its title, when it was received, the organization that grants it, its website, and its overall mission.

It should also give readers full details on the criteria and how competitive it is. This can be communicated by giving the number of competitors and potential nominees.

Tips For A Company Wins An Award Press Release

  • Focus on why winning is emblematic of your company’s ability to meet the needs of its marketplace.
  • Offering details on the entry method or application process gives the reader insight into the efforts that led to the honor.
  • Include a brief quote from someone in your company who was instrumental in winning
Details on the entry method, application process, or submission for consideration can be shared along with the criteria for winning. This gives the reader insight into the efforts and actions that led to the honor.

How the award was accepted is also essential. This can include details about the ceremony or other methods of commemoration. Including a brief quote directly from someone within the company is customary. If the award is due to a specific department or team's efforts, a representative member's statement should be included.

In closing, the press release should give readers a direct means to connect with the company. This is typically done by encouraging the reader to visit your company's website or providing contact information.

Questions Need Answering Before Writing An Award Press Release

The purpose of this press release is to publicize a professional honor received. It doesn't matter if you or someone will be writing the release. Before that process can start, you must gather some information first.

Below are questions that need to be answered and placed in a document for a person to write a release.

By clicking on any of the questions below, you will see sample answers for each. These answers were used in a fictitious press release located below the questions.

Award Announcement Press Release Sample From Answers Above

How To Write An Award-Won Press Release

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