When your company has created and published an editorial piece, or similar piece of content, you want to attract as many readers as possible. The article may have been a way to spotlight a solution your company offers or to share some of your experience and expertise. A release is an extension of that and can be considered a sneak peek into this new content.
A new release can effectively capture attention and provide readers with a direct route to engage with your new content. It also boosts the chances of your news catching the notice of trendwatchers and reporters in your industry.
What Should A New Article Published Press Release Say?
A new release should address the topic of your article and your company’s motivations for creating and publishing it. The release can also provide details on why your company is uniquely qualified to discuss the topic and offer insight.
If the piece was contributed to an industry or marketplace-specific publication, the release could discuss why your company has chosen to contribute to that particular publisher or website.
Suppose your company has composed this article because of a recent development, such as an issue affecting your industry or as part of a new product or service launch. In that case, the release can also address those broader factors. However, it should be focused foremost on the reader and the knowledge they can gain by checking out your new article.
Why Write A Press Release For An Article?
- Provide readers with a direct path to engage with your content
- Boosts the chances of catching the attention of trendwatchers in your industry
- Generate excitement for potential readers and customers
The release's primary function is to compel readers to view the article and should therefore be, catered to their interests and sensibilities. Oddly, the article's targeted audience will be the same for the press release, which is why it should be dedicated to the key takeaways and interesting points they will find most compelling.
Creating A Press Release For An Article That Was Published
When creating a release, details like your company’s name and website should be defined, along with essential editorial details.
This will include the article’s title, the name of its author, its professional title and qualifications, the name and website of the publisher, and a direct link to the media, which should be linked after the release’s opening. This is done by including the URL after a statement that mentions the title and a prompt that directs the reader to learn more about the topic.
The release should specify the type of reader who will be most interested in the piece and provide a brief description of its contents. This way, your audience will know they’re on the right track to discover things that will interest them.
How To Create A Great Press Release For An Article
- Focus on the reader and the knowledge they’ll gain by checking out the new article
- Share a few key takeaways or significant points from the article without giving too much away
- Include a quote from the author to emphasize the significance of this recent publication
Key takeaways or significant points from the story can be shared without giving too much away. A few excerpts or quotes from the piece can also be included.
An additional quote from the author or someone within your company should be included to emphasize the significance of this recent publication and why your company was eager to share this content. Their name and professional title should follow.
Need Answers Before Writing A Release For An Article
The purpose of this release is to publicize a recent posting or publication of an article. Below are questions that need to be answered and placed in a document for a person to write a release. By clicking on any of the questions below, you'll see sample answers for each. These answers were used in a fictitious release located below the questions.