The story of how your company came to manufacture or sell a specific product can be helpful to a prospective buyer. Sharing Its origin story is a chance to highlight how it evolved, what it delivers, and why potential customers should consider your company a leading authority.
Creating a release that discusses a product’s origins can effectively link your brand with a solution while delivering details and insight to an interested audience. Not only is it an option for reaching prospective customers, but it can also capture the attention of trend watchers and industry reporters in your marketplace.
A product origin story can also be applied to services if they are an offering that your company has built based on a unique or proprietary concept. The most important thing is to tell a story of how it came to be and why it’s a success.
What Should A Product Origin Story Press Release Say?
A product origin story press release will tell how a product moved from concept to development, to introduction, and finally, how it meets needs today.
While the spotlight is on the product, the release is also an opportunity to explain why your company is integral to delivering that product to the marketplace.
Why Write A Product Origin Story Press Release?
- Link your brand with a solution and deliver insight to an interested audience
- An opportunity to tell a story of how your offering came to be a success
- Explain why your company is an integral part of delivering a solution to a marketplace
An origin release is also a chance to explore its features and attributes and how they were released. This can boost marketing efforts, especially for marketplace-specific campaigns.
To be truly effective, the release must be catered to the people who are most likely to buy and use the product, as they will be the ideal reader. The more the information is specifically directed to a marketplace, the more impactful the release will be.
Creating A Product Origin Story Press Release
The foundational information will include your company’s name, website, and targeted page when building a product release. To appropriately target a page in a release, the URL should be included with a statement encouraging the reader to learn more about the topic. In a release, the product’s landing page URL should be included with a simple prompt to learn more about the solution.
How To Create A Great Product Origin Story Press Release
- Emphasize why your company wanted to develop and provide the product
- Please explain how the product was initially introduced, the marketplace response, and how it compares with today
- Focus on the people who are most likely to buy and use the product
The product’s name, type, marketplaces, and who is buying and using it should be clearly defined. It’s worth explaining why this product is sought after, as this will help the reader better understand your company’s motivations in developing and offering it.
The release should give the facts on when the product was conceived, who was responsible for its initial vision, and who helped in its development.
Giving a behind-the-scenes look into how the product was developed, especially if there were any significant hurdles, challenges, discoveries, or happy accidents along the way, amounts to a compelling reading experience. It will also foster a positive and relatable impression of your company while revealing its dedication to serving a marketplace.
Whether the product took months, years, or decades to come to fruition, the release should grab your reader along for the journey, even if it’s a very condensed version.
The release should emphasize why your company wanted to develop and provide this product, focusing on the problems it solves and how it makes life better for the buyer or end-user. The release can also look at how the product was initially introduced, the response from the marketplace, and how that compares with today.
If there is something unique that your company brings to the table that enhances the experience for the buyer and user, that’s information that’s worth sharing. This might be your approach to customer service, unique manufacturing techniques, or other capabilities that make your company an optimal provider of this solution.
A quote from someone within your company, whether they are someone who was integral to the development of the product or who currently works on bringing it to more people, should be added to the release along with their name and professional title.
Need Answers Before Writing A Product Origin Press Release
The purpose of this release is to tell the story of how a company developed a product and how it came to be available to customers.
Before that process can start, you must gather some information first. Below are questions that need to be answered and placed in a document for a person to write a business anniversary release.
By clicking on any of the questions below, you will see sample answers for each. These answers were used in a fictitious press release located below the questions.