Your company has decided to engage in a new program. This may have been training that enhances a particular department’s knowledge and capabilities. It may have been an exercise that strengthens team dynamics. It may have been an activity that boosts your company’s safety or quality assurance.
While the program specifics might vary, there is a good reason to broadcast your company’s participation, as it shows your organization is actively working to grow and improve.
Sharing this information in a dedicated release can effectively generate positive buzz about your brand while helping more prospective customers become familiar with your company's capabilities and mission.
What Should A Program Participation Press Release Say?
A program release will give readers an understanding of the program itself, why your company chose to participate, and how it will amount to benefits in the short and long term.
Although this development is rooted in your company, the information should always be framed in a way that emphasizes what it will ultimately mean for your present and future customers, as they are your release’s ideal readers.
Why Write A Program Participation Press Release?
- Show your organization is actively working to grow and make improvements
- Help more prospective customers become familiar with your company's capabilities and mission
- Generate positive buzz about your brand
Thoroughly explaining the program's significance and how it will enable your company to serve its markets better will make the release that much more impactful.
Creating A Program Participation Press Release
When creating a release to announce your company’s recent participation in a professional program, the most rudimentary details will include your company’s name, website, and target URL.
The release’s target URL is the most relevant page to this development. This might be a page on your company’s website dedicated to a resulting certification or accreditation from completing the program. It can also be a top page devoted to a product or service closely related to the program.
How To Create A Great Participation Press Release
- Emphasize what your company’s presentation ultimately means for your present and future customers
- Please explain how the program will enable your company to serve its markets better.
- Include details on the requirements, activities, or exercises involved and who completed them
The targeted URL is typically featured after the release’s opening paragraph. Simply inviting the reader to learn more about the page’s topic, followed by its URL, is enough to establish the targeted page.
The release should detail the program's name, the organization or host, and your company's participation date or duration. The requirements, activities, or exercises involved and who completed them, whether the entire company or specific departments or teams, can be explained.
Just as important as defining the specifics of the program is explaining your company’s motivations for participating and how the program’s completion will improve its ability to serve customers and carry out its mission or philosophy. A quote about participating in the program from someone within your organization, along with their name and professional title, should also be added.
Answers Needed Before Writing A Press Release
This release aims to publicize participating in a program, such as a training exercise, team-building program, voluntary safety evaluation, etc.
It doesn't matter if you or someone will be writing the release. Before that process can start, you must gather some information first. Below are questions that need to be answered and placed in a document for a person to write a program participation release.
By clicking on any of the questions below, you will see sample answers for each. These answers were used in a fictitious press release located below the questions.