A press release announcing an upcoming fundraising event is a great way to attract media and public attention. In addition to providing the location, date and time of the event, you can also use the …
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When your company issues a press release, you want to maximize the impact it will have on your audience. If you aim to reach journalists and editors of news outlets, you want your press packet …
When crafting press releases about leadership changes, maintaining a professional tone conveys confidence while establishing trust with readers. Because leadership changes can happen for various reasons (positive and negative), companies should use press releases to …
There are a lot of factors that determine whether a press release is trustworthy. If it is written in a journalistic tone and objectively reports the facts, readers will be more likely to consider it …
You can attempt to manage a crisis that affects your organization’s image or ability to operate with a crisis communication press release. As a formal, public announcement to the media, the press release could reassure …
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Press releases are regularly published by companies, brands, and organizations to announce newsworthy developments. Today, press releases can be easily accessed by the masses through distribution networks and media sites. But in the past, press …
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Media professionals skim through countless press releases looking for interesting gems worth reporting on. A great press release jumps out of the crowd of boring or poorly conceived announcements. This does not happen without applying …
In press releases, quotes are included as a standard. Quoted statements lend credibility, support key points, and make the release feel more current and newsworthy. Press releases should include at least one quote from someone …
The ultimate goal of a business press release is to raise awareness of your products or services. Depending on the topic, what you’re selling might or might not be the direct subject of the press …
The importance of a press release headline cannot be overstated; it will determine whether or not a reader decides to read your content. Although press release headlines should be short and simple, that doesn’t mean …
A press release is a time-honored way to market your new fiction or nonfiction book. You’ll need a strong hook to arouse interest because thousands of press releases for new books flood the inboxes of …
It doesn’t take long to write a press release when you have the right information and know how to share it. But that doesn’t mean you shouldn’t take your time to carefully consider and craft …
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Any interesting news that comes up presents an opportunity to write a press release. The fact that you may not need many words to cover the topic effectively is not a problem. Press releases in …
When you or your company needs to get the word out on something important, writing and submitting a press release is a great way to do just that. But if you’ve never written or issued …
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Artists benefit from media attention because it could lead to more commissions or increase the value of their existing works. Any time artists engage with their communities could be an opportunity to send out a …
A well-written fashion press release that announces new clothing collections and product lines helps maintain brand awareness. These releases also provide an excellent way to introduce new brands to consumers. Most press releases are between …
You’ve completed the hard work of creating and launching a new website. Now you want to make your efforts worthwhile by driving as much engagement as possible. Publicizing the development with a press release is …
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Press releases include all the relevant information readers should know about the topic. Short and to the point, most press releases contain between 300 and 500 words. Considered a primary source by journalists, press releases …
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A theatre press release encourages readers to attend upcoming events by presenting relevant information in a casual, easy-to-read format. When crafting the release, you need to capture the reader’s attention immediately with a compelling headline …
Press releases serve as announcements for businesses and companies that want to share important information with journalists and the general public. Most releases contain between 300 to 500 words, which means you have limited space …
In general, press releases contain between 300 to 500 words. Short press releases that get right to the point typically attract more readers. Including the main points in the summary and introduction paragraphs allow …
A press release for a school event spreads your information beyond the students and parents at your school. If media coverage results, it is likely to produce positive feelings about the school or the school …
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To find a newsworthy topic about yourself, imagine what a news article about you might say. It’s easy for you to be excited about your most recent accomplishment or activity, but your press release must …
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Sending out press releases is the primary way that music artists get media attention. Editors and journalists who write about music and entertainment monitor press releases because they are always in search of something new …
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A sports press release is a great way to announce upcoming sporting events. You can also use these press releases to promote sports venues, indoor and outdoor arenas. To generate buzz and get people excited …
An art gallery or individual artist who arranges an art show needs to get people in the door. On top of using your social media channels, a press release can snag the attention of local …
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Just about anyone can write a press release. Of all the different types of content that are commonly used for marketing, a press release has a very simple format and tone. But, how do you …
