Talk about Vermont, and what consumer product immediately comes to your mind?
You’d probably instantly think about Cabot cheese or maple syrup. How about Ben & Jerry’s factory? That’s perfectly understandable because these products are associated with Vermont.
From a marketing point of view, this clearly shows how Vermont was able to build strong brands along with strong products. But how are policymakers and businesses branding products made in Connecticut?
Top Destination For Advanced Manufacturing
Selling itself as a top destination for advanced manufacturing work, competition in Connecticut has become intense with the exception of the northeast which is not known for its competitive cost environment. In Connecticut, aerospace suppliers compete with counterparts in Alabama, South Carolina and Ohio.
What Connecticut Is Known For?
The state is known for many things, including:
- Additive manufacturing
- Precision manufacturing
- Efficiency of workforce
Efficiency: Helping Supply Chain
The district director at the U.S. Department of Commerce in Middletown, Anne Evans said that what’s helping the supply chain make a name for “Made in Connecticut” is the very efficiency displayed by everybody involved in the various industries in the state.
Decentralized Supply Chain In The State
The state has a very decentralized supply chain, spread around thousands of small companies. Under this situation, how does the state live up to the brand expectations?
The director of the Connecticut Center for Advanced Technology’s Advanced Manufacturing Center (CCAT) in East Hartford, Bob Torrani explains that the key to maintaining the state’s reputation is the centralized help offered by organizations like CCAT.
CCAT Takes Care Of R&D And In-House Services
The kind of work done and services provided by CCAT include high-tech work and research which local manufacturers don’t have the capability or capacity to do. As Torrani pointed out, many small- and medium-sized firms don’t have the in-house resources – not all firms have EDM machining capability for precision machine parts or technical know-how to explore and experiment with new technologies.
Such a deficiency is augmented by CCAT by vetting the opportunities and helping companies internalize those advanced technologies which will make them competitive.
Building A Strong Brand
While cutting-edge technology and efficiency spell the difference for “Made in Connecticut” products, technical expertise is equally important. Where reputation is for a person, the brand is for a company, according to Amazon’s CEO, Jeff Bezos. Reputation is earned by trying to do hard things well.
Mixing What Can’t And Shouldn’t Be Mixed
A company in Ellington, Dymotek Corp. prides itself as one of only 6 companies in the entire United States with the capability to inject two or more extremely different materials such as plastic and silicone into one mold. What makes this company special and unique?
The materials they mix shouldn’t mix and they were able to make the materials get along. The process is a very difficult one, according to the CEO, Norm Forest, because they are heating in one space and cooling in the very next space. And being able to pull it off in a single mold space is just an incredible capability.
Major And Key Drivers Of Industries
Engineering capability, combined with a high level of automation and streamlining lean concepts are the important and major factors in driving industries that manufacture “Made in Connecticut” products. And while precision manufacturers have made a mark outside the state, some consumer “Made in Connecticut” products are riding high on local demand.
Have you bought any “Made in Connecticut” products?